UEFA: Vodafone (telecoms), 3^rd official women's football partner for the 2025-2030 cycle

British telecoms operator Vodafone has become an official UEFA women's football partner for five years, until 2030, announced UEFA on 12/09/2025. The agreement covers, among other things, the Women's Euro 2029 (host country will be chosen in December 2025) and the UEFA Women's Champions League, the modified format of which comes into force from 2025-26.

The brand, which has the status of "official telecommunications partner", joins American groups Amazon (e-commerce) and PepsiCo (food) among the partners of UEFA's women's competitions. Amazon is exclusively involved in the women's competition, while PepsiCo, via its Lay's brand, has also been an official partner of the men's Champions League since the 2015-16 season.

Like PepsiCo, Vodafone has also committed to the men's club competition as an "official licensee" for the next two seasons (2025-2027). In this capacity, the group will market prepaid cards enabling communications in 206 countries, including 55 UEFA member associations, and will offer tickets for matches via competitions. The British operator was previously an official…