Deal Tracker: Barça, Real Madrid, Juventus, BVB, Eintracht... the latest sponsorship deals in football

• Sebang Global Battery, a South Korean car battery manufacturer, has renewed its regional partnership with FC Barcelona (LALIGA EA Sports) in the United Arab Emirates and Chile. The group, which has sponsored the Catalan club since 2019-20, previously activated its partnership in South Korea, Vietnam, Thailand and Malaysia.
• Fulham FC (Premier League) has entered into a partnership with car dealership Arnold Clark, which will provide it with "a fleet of bespoke vehicles", and has extended its agreement with fintech company Ebury.
• German coffee maker brand Melitta has become an official partner (3^rd level) of Real Madrid CF (LALIGA EA Sports) for five seasons (2025-2030).
• Software publisher Hero has extended its agreement with Borussia Dortmund (Bundesliga) to become an official partner (4^th level) for the 2025-26 season. The agreement includes the organisation of HeroCon, a trade fair focused on innovation in the construction industry, at Signal Iduna Park.
• German energy supplier Mainova has renewed its regional partnership with Eintracht Frankfurt (Bundesliga) for three…