LALIGA: renewed agreement with TikTok (social network) for the creation of exclusive content

LALIGA has renewed its strategic partnership agreement with the Chinese social network TikTok, "maintaining the platform's role as a priority partner for innovation in digital content for the competition," announced the Spanish Professional League on 18/09/2025.

As part of the agreement, which began in September 2024, "exclusive LALIGA content will arrive first on TikTok, ensuring fans are the first to enjoy memorable moments from competition, offering a look behind the scenes of Spanish football," said the body. The agreement extends to users in 28 territories and includes the creation of content specially designed for the platform, including real-time content on matchdays.

"This collaboration with TikTok strengthens our commitment to bringing LALIGA closer to fans around the world. It is a partnership that enables us to deliver innovative and engaging content, connect with new generations, and continue consolidating our growth in international markets. We're leveraging surfaces like the LALIGA Detail Page and Search Hub to drive tune in conversion to local broadcasters," said…