LFP Media: agreement with M2A Merchandising to support clubs in their merchandising strategy
The Ligue de Football Professionnel, via its subsidiary LFP Media, has entered into a partnership with M2A Merchandising, a French company specialised in the design of merchandise, "to organise a 'Training and Merchandising Innovations' programme for Ligue 1 McDonald's and Ligue 2 BKT clubs," announced the body on 23/09/2025.
The programme...
