LFP Media: agreement with M2A Merchandising to support clubs in their merchandising strategy

The Ligue de Football Professionnel, via its subsidiary LFP Media, has entered into a partnership with M2A Merchandising, a French company specialised in the design of merchandise, "to organise a 'Training and Merchandising Innovations' programme for Ligue 1 McDonald's and Ligue 2 BKT clubs," announced the body on 23/09/2025.

The programme should enable the beneficiary clubs:
• "to optimise their merchandising strategy;
• to maximise their additional revenue;
• to strengthen their brand image with fans and partners."

"Continuing the work carried out with the clubs on ticketing and food & beverage activities, LFP Media is integrating merchandising as a strategic lever for developing stadium revenue. This is another step forward in meeting the economic challenges facing French football and supporting clubs in their development," explained the LFP.

Olympique Lyonnais, FFF, Aviron Bayonnais, Team Vitality... M2A Merchandising's portfolio in France