Euroleague Basketball: DCT Abu Dhabi (tourism) & Etihad Airways become main partners for 2025-2029

The Abu Dhabi Department of Culture and Tourism and Emirati airline Etihad Airways have become main partners of Euroleague Basketball for four seasons (2025-2029), announced the body on 24/09/2025.

"Experience Abu Dhabi and Etihad Airways branding will be prominently featured across Euroleague and EuroCup games, including in-arena signage, live broadcasts and jersey integration across all Euroleague participating teams," said Euroleague Basketball. The logos of the two organisations will "rotate across Euroleague team jerseys, ensuring balanced exposure."

This agreement also makes the two entities presentation partners for the EuroLeague 2025-26 Final Four, scheduled to take place at the Telekom Center in Athens (GRE) on 22 and 24/05/2025. However, it does not include the EuroLeague naming rights, which were not renewed by Turkish Airlines at the end of the 2024-25 season. Turkish Airlines had held these rights since 2010-11.

This announcement builds on the existing links between Euroleague Basketball and the two organisations and comes after the 2024-25 Final Four was hosted in Abu…