Atalanta BC: New Balance extends partnership & succeeds Gewiss as stadium naming partner from 2025-26

News Tank Football - Paris - News #412757 - Published on 25/09/25 at 10:40
©  Atalanta BC
The New Balance Arena in Bergamo (ITA) - ©  Atalanta BC

New Balance, equipment supplier of Atalanta BC (Serie A Enilive) since the start of the 2025-26 season, has extended its partnership with the club and acquired the naming rights to the Stadio Atleti Azzurri d'Italia (23,439 capacity), which will take the name "New Balance Arena" with immediate effect from 25/09/2025.

This is the first naming...

©  Atalanta BC
The New Balance Arena in Bergamo (ITA) - ©  Atalanta BC

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