adidas: €237m net profit in the Q1 2015 and €1.14bn in revenue in Europe

The German group adidas reported a net profit of €237m in the first quarter of 2015, up 13% compared to the first quarter of 2014 (€209m), announced the sporting goods manufacturer on 05/05/2015. Sales of the adidas brand increased by 11%, while that of the Reebok brand, which is owned by the adidas group, increased by 9%.

The turnover of the adidas group came to €4.08bn for the first quarter of 2015, an increase of 17.3% compared to the first quarter of 2014 (€3.48bn). Sales in Europe generated €1.14bn for adidas, 27.9% of total company sales in the first quarter of 2015. In the Americas, where adidas is the third brand behind the sporting goods manufacturers Nike and Under Armour, the German group generated €591m in revenue.

• "Now, after getting off the starting block well this year, we are optimistic about our prospects for the full year. But we will not stop there. Our new strategy, 'Creating the New', will enable us to accelerate the adidas group's growth until 2020 and create sustainable value," said Herbert Hainer, the CEO of the adidas group, on 05/05/2015.
• Herbert Hainer…