LALIGA: Walmart (retail), presenting partner of El Clásico in the United States & Canada

Walmart has joined forces with LALIGA to become the presenting partner for El Clásico (between Real Madrid CF and FC Barcelona) in the United States and Canada, announced the American multinational retail corporation on 25/09/2025. This is the first agreement of this type entered into by the Spanish professional league for the match.

A new visual identity, combining the LALIGA logo and that of Walmart, will be deployed in these territories for all activities linked to El Clásico (communications, posters, TV broadcasts, etc.). The two partners will also organise watch parties, concerts, meetings with iconic players from the Spanish league and activations in Walmart stores, in addition to producing dedicated content and co-branded product ranges.

In the United States, the most recent confrontation between the two Spanish clubs, on 11/05/2025 (Matchday 35 of the 2024-25 LALIGA EA Sports season), was the most watched Clásico ever on the American pay-TV package ESPN. The Spanish league's 2024-25 season also recorded 5.4 billion minutes viewed on the group's channels and streaming…