Deal Tracker: FC Bayern Munich, EFL, SSC Napoli, AFCON 2025... the latest sponsorship deals in football

• Football Manager, a video game from Japanese publisher SEGA Sammy, will continue as an official supporter of the English Football League in 2025-26. All 72 clubs (Sky Bet Championship, Sky Bet League One and Sky Bet League Two) in the EFL will appear in FM26, which is scheduled for release on 04/11/2025.
• Italian fashion brand Emporio Armani has become the official tailor of SSC Napoli (Serie A Enilive) for five seasons, covering the 2025-2030 cycle.
• Already a back shirt sponsor of Tottenham Hotspur FC's women's team, cosmetics brand E.l.f will appear in the same space on the men's team's kits for their Carabao Cup matches in 2025-26.
• Schwarz, a German group specialised in mass retail, has renewed as a platinum partner (2^nd level) of FC Bayern Munich (Bundesliga) from 2025-26 and extended its rights to the club's basketball team (easyCredit BBL).
• Moroccan mineral water brand Sidi Ali has become an official supplier for the TotalEnergies Africa Cup of Nations 2025 via CAF.
• Two FC Metz (Ligue 1 McDonald's) kit sponsors have extended their contracts for the 2025-26 season: Les…