Visit Rwanda: first partnerships in the United States with the LA Clippers (NBA) & LA Rams (NFL)

The Rwanda Development Board, the government agency in charge of the country's international investments, has become a sponsor of the American franchises Los Angeles Clippers (NBA) and Los Angeles Rams (NFL) from 2025-26, announced the promoter of the "Visit Rwanda" brand on 29/09/2025.

• Visit Rwanda has become an "official international tourism sponsor" of the Los Angeles Rams. The brand will benefit from visibility on signage at SoFi Stadium and Hollywood Park, two stadiums located in Inglewood (California). Visit Rwanda has also become an official sponsor of two separate areas within SoFi Stadium, including the "West Owners Club, one of the most premium spaces in the stadium."
• the Rwandan brand has also become an "exclusive jersey patch sponsor" of the Clippers (pocket sponsor of game and training jerseys), making it the first African jersey sponsor represented in the NBA, as well as the official tourism partner and coffee sponsor of the Intuit Dome in Inglewood, where the franchise plays.

The Clippers have not had a sponsor on their jersey since 2023 and the end of their…