Marketing and media rights: Lagardère Unlimited acquires the German agency UFA Sports

The French marketing and media rights agency Lagardère Unlimited acquired its German counterpart UFA Sports on 07/05/2015. The agency was acquired from the Luxembourg media organisation RTL Group. The amount of the acquisition was not disclosed.

Lagardère Unlimited hopes to "reinforce its football and media assets, especially in Europe, and expand its portfolio of football marketing activities in Germany, Poland and Slovakia." UFA Sports, the official marketing agency of FC Barcelona (Liga BBVA) for the German market since 14/01/2015, will continue to operate in Germany under its own branding, independently of Sportfive, which is also owned by Lagardère Unlimited.

• Stefan Felsing, Robert Müller von Vultejus Nikolaus von Doetinchem and Karsten Mahlmann will retain their positions within the board of UFA Sports.
• Philip Cordes will leave his post as CEO of UFA Sports, but will remain on the board of the agency as a consultant.
• The acquisition of UFA Sports by Lagardère Unlimited is subject to approval of the German competition authorities. This process could take four to six weeks.