LALIGA EA Sports: Nivea Men (cosmetics) renews as a global partner of Real Madrid CF (2025-2030)

Nivea Men, a cosmetics brand belonging to the German Beiersdorf Group, has renewed its global partnership with Real Madrid CF (LALIGA EA Sports) for a further five seasons (2025-2030), announced the club on 02/10/2025.

Nivea has been partnered with the Madrid club since 2013. This extended agreement will cover other brands from the group for the first time from 2025-26: Liposan (facial care) and Labello (lip stick). The Nivea Men range will also be "made available to players in the dressing room," explained the club.

Real Madrid recently welcomed another global partner: the German coffee maker brand Melitta, which has also committed for five seasons (2025-2030).

Nivea1/1

• Sector: cosmetics and personal care products
• Founded: 1911
• Brands: Nivea Men, Eucerin, Aquaphor, Labello, Coppertone, Liposan
• Headquarters: Hamburg, GER
• President: Grita Loebsack
• Parent company: Beiersdorf
• Turnover (Beiersdorf…