NBA: Amazon Web Services, official cloud & cloud AI partner, to create a basketball statistics platform

The National Basketball Association has extended its partnership with Amazon and signed a deal with its subsidiary Amazon Web Services (AWS) to become the official cloud and cloud AI partner of the North American league as part of a "multi-year" agreement, it announced on 01/10/2025. The agreement also includes the WNBA, NBA G League, Basketball Africa League and NBA Take-Two Media.

"The NBA and AWS will launch NBA Inside the Game powered by AWS, a new basketball intelligence platform that will turn billions of data points into compelling insights and interactive experiences, reimagining how fans engage with the game of basketball worldwide. Built on AWS's industry-leading AI infrastructure, the platform will introduce a suite of features that enhance live broadcasts and elevate fan experiences across the NBA App, NBA.com, and the league's social channels," said the NBA. As part of its partnership with FOM, AWS also offers this type of technological service to the FIA Formula 1 World Championship.

The Amazon group became a partner of the NBA after acquiring, alongside The Walt…