Deal Tracker: Sevilla FC, RC Lens, Genoa CFC, Fulham FC... the latest sponsorship deals in football

• Aseer Time, a Kuwait-based confectionery and juice brand, has become an official partner and shorts sponsor of Sevilla FC (LALIGA EA Sports) from the 2025-26 season.
• IT services provider Tyrex has extended its partnership with FC Lorient and will appear as the club's back shirt sponsor for eight Ligue 1 McDonald's matches in 2025-26.
• Rolling Stone, a magazine dedicated to the music industry, has become a chest sponsor of Genoa CFC for three Serie A Enilive matches in 2025-26, and will appear throughout the season on the back of the club's warm-up shirts.
• French caterer Dupont Restauration has renewed as a premium partner (2^nd level) of RC Lens (Ligue 1 McDonald's) and will continue to provide its services in the hospitality areas of the Stade Bollaert-Delelis until 2032-33 (eight seasons).
• Tyre brand Arexa Tyres has become an official partner (2^nd level) of Fulham FC (Premier League) as part of a "multi-year" agreement starting in 2025-26.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and…