Deal Tracker: Sevilla FC, RC Lens, Genoa CFC, Fulham FC... the latest sponsorship deals in football
• Aseer Time, a Kuwait-based confectionery and juice brand, has become an official partner and shorts sponsor of Sevilla FC (LALIGA EA Sports) from the 2025-26 season.
• IT services provider Tyrex has extended its partnership with FC Lorient and will appear as the club's back shirt sponsor for eight Ligue 1 McDonald's matches in 2025-26.
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