UEFA: Heineken (beer) extends as a partner of the Women's Champions League until 2030

Heineken has extended as an official partner of the UEFA Women's Champions League until 2030, announced the Dutch beer brand on 07/10/2025.

The brand initially became a partner of the competition for four seasons (2021-2025) on 26/08/2021, under an agreement that also included the 2022 and 2025 UEFA Women's Euro. Alongside this commitment to women's football, Heineken has been an official partner of the men's Champions League since 1994 (rights exercised under the Amstel brand until 2005), and was an official partner of the Europa League and Conference League over the 2021-2024 cycle (agreement not renewed).

"In line with Heineken's commitment to women's sport, Heineken will bring its sponsorship to life through activations that celebrate diversity, unite fans and create meaningful moments of connection around their shared passion for the game," said the Dutch group.

Six other brands have signed up as partners of the Women's Champions League in 2025-26: adidas (equipment manufacturer), Amazon (e-commerce), Euronics (electronics), Lay's (PepsiCo, snacks), PlayStation (video game…