Marketing: 65 million views in 24 hours for LeBron James' "Second Decision" advert for Hennessy (LVMH)

A video announcing the partnership between the Hennessy group (cognac, LVMH) and the American basketball player LeBron James (Los Angeles Lakers, NBA) generated almost 65 million cumulative views on Instagram (14.4 million) and X (40 million, including 25 million on the Hennessy account) in less than 24 hours after its publication, on...