NBA: partnership with Alibaba Cloud (CHN) ahead of 2 pre-season games to be held in China

News Tank Football - Paris - News #414799 - Published on 09/10/25 at 15:20
©  D.R.
Alibaba Cloud partners with the NBA to develop fan engagement in China - ©  D.R.

Alibaba Cloud, the cloud and digital technology arm of Chinese multinational Alibaba Group, has signed a multi-year collaboration agreement with the National Basketball Association to "reimagine the ways fans in China experience and engage with the NBA" from 2025-26, announced the two parties on 09/10/2025.

The signing of this partnership comes...

©  D.R.
Alibaba Cloud partners with the NBA to develop fan engagement in China - ©  D.R.

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