LA28: Google 5^th founding partner of the Olympic Games to improve the experience of spectators & athletes

Google, an American technology services provider, has become the fifth founding partner of the Los Angeles 2028 Olympic and Paralympic Games, announced the Organising Committee on 08/10/2025.

This collaboration, which also involves NBCUniversal (broadcaster of LA28) and Team USA (the US Olympic team), aims to "deliver a more personal and interactive experience for Olympic and Paralympic Games athletes and spectators," said the organisers. Google ranks second in the event's sponsorship hierarchy, alongside Comcast (media), which also owns NBCUniversal, Delta Airlines (airline), Honda (car manufacturer) and Starbucks (coffee).

The American group will mobilise some of its services, including Google Search (search engine), Gemini (AI) and Google Cloud, to "enhance the Games time experience for millions of fans, athletes and more than 70,000 volunteers and members of the workforce who will help welcome the world to Los Angeles. NBCUniversal will also partner with YouTube (owned by Alphabet, the holding company that also owns Google) to provide fans with select content around the Games…