Newcastle United FC: partnership with Visa (payments) to develop the club's fanbase in Saudi Arabia

Visa, an American group specialised in payment solutions, has become an official partner of Newcastle United FC (Premier League) from the 2025-26 season, announced the club on 10/10/2025.

This agreement will initially be activated in Saudi Arabia, where NUFC supporters will be offered the chance to win "VIP matchdays at St. James' Park, meet-and-greets with Newcastle United players and legends, behind-the-scenes access, official club merchandise, and more," said the club. The partnership will be rolled out in collaboration with fintech barq, which launched in Saudi Arabia in July 2024.

"The Middle East is a key market for Newcastle United, with digital engagement increasing by more than 20% annually for the past two years. This partnership demonstrates our commitment to engaging supporters worldwide, while Visa's expertise in delivering exceptional consumer experiences ensures we can reward our fans' incredible loyalty," said Peter Silverstone, chief commercial officer at Newcastle United FC.

Newcastle United has been owned by the Public Investment Fund (Saudi Arabia's sovereign…