Euroleague Basketball: adidas, equipment supplier since 2014-15, extends for four seasons (2025-2029)

adidas has extended its partnership with Euroleague Basketball for a further four seasons, from 2025-2029, announced the governing body on 13/10/2025. The two parties have been linked since the 2024-15 season.

This extended agreement includes the naming rights to adidas NextGen EuroLeague, which the German equipment manufacturer has held since the start of its partnership with Euroleague Basketball. "Since 2022, adidas has further elevated its presence by introducing adidas-branded teams at each qualifier, bringing together some of the most promising prospects from across Europe," said the governing body.

"Beyond youth development, the renewed agreement will also spotlight initiatives that bring fans closer to the game, including the Rivalry Series, which elevates one key EuroLeague fixture each round by celebrating historic clashes and defining moments of the season across social, digital, and broadcast platforms, and continued adidas support of the EuroLeague Final Four, the pinnacle event of European club basketball (to be held in Athens in 2026)," added Euroleague Basketball.