UEFA: call for tenders for men's club competitions in the Top 5 countries, 4-year agreements possible

UC3 and Relevent Football Partners have launched, for the first time, a simultaneous tender for the broadcasting rights to the UEFA men's club competitions (Champions League, Europa League, Conference League, UEFA Super Cup, Youth League, Futsal Champions League) in the European Top 5 (France, Germany, Italy, Spain and the UK) from the 2027-28 season on 13/10/2025. The deadline for bids is 18/11/2025.

The process offers bidders the opportunity to enter into four-year agreements, "reflecting how the market has evolved and aligning with other premium football properties across Europe," said UC3 and Relevent, who add that "longer terms also provide better consistency for rights holders and fans."

Relevent Football Partners, a subsidiary of US-based Relevent Sports Group, has been appointed by UC3 as the global marketing agency responsible for marketing these various competitions over the 2027-2033 cycle.

A package that includes global broadcasting rights for one game per Champions League matchday is also included in the bidding process in order to "serve new consumers and viewership…