Premier League: Liverpool FC opens a new store in Shenzhen, the club's first in China

Liverpool FC (Premier League) has opened a new store in Shenzhen, its "first in mainland China," announced the club on 13/10/2025.

The new Liverpool FC store, opened in the presence of former LFC player Steve McManaman, is located "on Level L1 of the South Pavilion at Shenzhen K11" - a retail and cultural complex in Shenzhen's Prince Bay area - that opened in April 2025. The store was "developed in partnership with All Star Partner (ASP), as part of the club's renewed five-year partnership with the leading sports and e-commerce retail company."

This is Liverpool FC's "22^nd standalone store" following the recent opening of the club's 21^st at Jumeirah Beach Residence in Dubai (UAE), the second in the city. "No other football club, or major US sports franchise, operates a larger network of official retail outlets worldwide."

"Asia continues to be an important market for LFC, with nearly one-third of international retail sales coming from the region. China is a key part of that success, where there are more than 45 million fans, six official Liverpool supporters clubs, and a cumulative TV…