FC Barcelona: Spotify to display singer Ed Sheeran's new album on the club's shirts for El Clásico

On the occasion of El Clásico between FC Barcelona and Real Madrid CF (Matchday 10 of the 2025-26 LALIGA EA Sports, Sunday 26/10/2025), Spotify is activating its partnership with the Catalan club, of which it is the main shirt sponsor, by displaying the logo from the new album by English singer Ed Sheeran ("Play") on the front of the players' kits, announced Barça on 14/10/2025.

This new shirt will also be worn by the Spanish club's women's team when they take on Granada CF (Matchday 8 of the Liga F Moeve, Sunday 19/10/2025). It will also be available from 23/10 on the eFootball video game from Konami (video games publisher), the club's global partner since 2016-17.

• Spotify has been the main shirt sponsor of FC Barcelona's men's and women's first teams since the 2022-23 season, at an estimated annual cost of €60m over the 2022-2026 cycle, in order to "help the club reach new audiences through music".
• Ed Sheeran is the seventh artist to appear on the front of the Spanish club's shirts, after American rapper Travis Scott via his Cactus Jack label (during El Clásico in 2024-25)…