Stade Rennais FC: partnership with Dataxx (AI solutions) to support commercial prospecting

Dataxx, a French AI platform dedicated to sports sponsorship, has become a partner of Stade Rennais FC (Ligue 1 McDonald's), announced the company on 15/10/2025.

This is the first agreement signed with a football club by Dataxx, which already provides its services to Stade Français Paris (Top 14). The platform will be used by the Breton club to "automatically identify the most relevant local and national companies, qualify these companies according to their business signals, CSR and sponsorship history, and directly access the right decision-maker contacts to accelerate commercial conversion."

"In a tense economic climate, sponsorship remains a stable and sustainable strategic growth lever, and getting to know your territory better, prioritising your efforts, and gaining in productivity thanks to data and AI are real assets in this respect," added the platform.