EFC/UC3: "We run a simultaneous tender because there are new competitive dynamics" (C. Marshall)
"What we’ll see with the first wave of media rights tenders launch is something a little bit different in terms of the way that media rights are sold and packaged. We go simultaneously across the Top 5 markets: England, Spain, France, Italy and Germany. That’s never been done before, to run a simultaneous tender, because there are new...