EFC/UC3: "We run a simultaneous tender because there are new competitive dynamics" (C. Marshall)

News Tank Football - Rome - In-depth interviews #415880 - Published on 17/10/25 at 15:40
©  EFC
Charlie Marshall, CEO of the EFC, in Rome on 09/10/2025 - ©  EFC

"What we’ll see with the first wave of media rights tenders launch is something a little bit different in terms of the way that media rights are sold and packaged. We go simultaneously across the Top 5 markets…

©  EFC
Charlie Marshall, CEO of the EFC, in Rome on 09/10/2025 - ©  EFC

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