Deal Tracker: Paris FC, Valencia CF, FC Augsburg... the latest sponsorship deals in football

• SOS Malus, a French car insurance company, has become an official supplier of Paris FC (Ligue 1 McDonald's) for the 2025-26 season.
• Deportivo Alavés (LALIGA EA Sports) has welcomed two new sponsors: the clothing brand Scalpers as its official tailor for two seasons (2025-2027), and the fintech company Aircash as its official partner in Europe from 2025-26.
• After extending its agreement with Manchester United FC (Premier League), Canon Medical Systems, the medical diagnostics technology division of Japanese group Canon, has become an official supplier of Valencia CF (LALIGA EA Sports) for two seasons (2025-2027).
• The Coca-Cola Company has extended as official partner of FC Augsburg 1907 (Bundesliga) and will serve its range of non-alcoholic beverages at the WWK Arena until 2027-28 (three additional seasons).

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them…