Sportel 2025: "The driver of the next investments will naturally be the US" (D. Townsend, SURJ)

"The last 10 years have been dominated by American investment. The driver of the next investments will naturally be the US wherever the geographic region. But there'll be a lot of private equity funds setting up in the sport and entertainment sector, because there's value there," said Danny Townsend, CEO of SURJ Sports Investment, a sports investment company owned by Saudi Arabia's Public Investment Fund (PIF), at Sportel Monaco on 20/10/2025.

Townsend spoke during a round table discussion "Investment in Sport: where is the next $1bn coming from?" alongside Djamel Agaoua, CEO of the Kings League, and John Martin, CEO of the PFL. News Tank is a media partner for the 2025 edition of the event, organised by Monaco Mediax at the Grimaldi Forum in Monaco from 20 to 22/10/2025.

"If an investor is coming in for a very short term and easy gain, sport is maybe not the best area to be looking in. A sport like PFL, which is still in its early stages and in disruptive mode, is an incredibly attractive opportunity because the addressable market is enormous, and it's not a capital-intensive…