Sportel 2025: "We are privileged to have direct access to fans" (Martin Aurenche, LFP Media)

"Our OTT subscriber base (for Ligue 1+) is large enough and of good enough quality to allow us to test and ask these subscribers what they think of the service, what features they expect, and to what extent they consume programmes, live broadcasts, matches and live replays. We are privileged to have direct access to our fans," said Martin Aurenche, chief media officer at LFP Media, at Sportel Monaco on 21/10/2025.

Aurenche spoke alongside Cyprien Castanedo, head of media platform & innovation at LFP Media, during a session entitled "Owning your sport: how Ligue 1+ is transforming fan engagement, data & revenue", moderated by Andrea Marini, CEO of Deltatre (digital solutions). News Tank is a media partner of the 2025 edition of the event, organised by Monaco Mediax at the Grimaldi Forum in Monaco from 20 to 22/10/2025.

"Obviously, aggressive pricing has been one of the keys to success. When you offer rates tailored to different profiles, people are willing to pay for a service. Our approach is as follows: whatever your subscription, you can have Ligue 1+ via telecoms operators, Prime…