Germany/DFB: Google Pixel extends as a partner of the women's national team (2027-2029)

Google Pixel, a smartphone brand owned by the American technology services company Google, has prematurely extended its partnership with the German women's national team until 2029, announced the Deutscher Fussball Bund on 22/10/2025.

The brand became the second to commit exclusively to the women's national team (after the German electrical appliances group Vorwerk) under an agreement announced on 25/05/2023 and covering the 2023-2026 cycle. As part of the renewed partnership, Google Pixel will retain its status as the "official smartphone" of the German women's team and will be used to create content for fans. In addition, "the official team photo as well as individual portraits of the players and technical staff will now be taken with a Google Pixel smartphone," said the DFB.

"This long-term partnership is a perfect illustration of the current momentum and the ongoing development and professionalisation of German women's football, which Google Pixel and the DFB have been jointly promoting since the start of their cooperation. With this extension, the collaboration goes beyond…