United States: Audi (car manufacturer) renews partnership with MLS until 2025

German car manufacturer Audi has renewed its partnership with Major League Soccer as part of a "multi-year extension" from 2025, announced the North American league on 22/10/2025. This renewal marks the tenth year of partnership between MLS and the German group, which became a partner in 2015.

As part of the renewed agreement, Audi will retain the naming rights to the "Audi MLS Cup Playoffs", the final phase of the American championship, as well as the status of presenting sponsor for the MLS Golden Boot (rewarding the top goalscorer during the regular season), the MLS Cup (trophy won by the winner of the Audi MLS Cup Playoffs) and the MLS Cup MVP (best player in the final). The brand has also acquired the status of official partner of the MLS All-Star Game from the 2026 edition.

In the United States, Audi is an official partner of several MLS franchises (Inter Miami CF, D.C. United, Orlando City SC, San Jose Earthquakes, Sporting Kansas City, Columbus Crew and New York Red Bulls). The German manufacturer also holds the naming rights for Audi Field (20,000 capacity) in Washington…