UEFA: Lidl (supermarkets) 4^th official partner of women's national team competitions (2025-2030)

Lidl, a German supermarket chain belonging to the Schwarz Group, has become an official partner of UEFA's women's national team competitions for the 2025-2030 cycle (five seasons), announced the European Confederation on 23/10/2025.

This agreement covers the UEFA Women's Euro 2029 (the host country will be designated in December 2025) and its qualifying matches, as well as the next three editions of the UEFA Women's Nations League (2025, 2027 and 2029). In particular, Lidl will roll out the "Lidl Kids Team" programme, giving children the opportunity to accompany the players as they take to the pitch.

This partnership strengthens the group's commitment to UEFA's women's competitions: the brand was previously an official sponsor of UEFA Women's Euro 2025. On the men's side, Lidl is a partner of the Europa League and the Conference League over the 2024-2027 cycle.

Four brands are now committed as sponsors of UEFA women's football for the 2025-2030 cycle: Lidl, the British telecommunications operator Vodafone and the American groups Amazon (e-commerce) and PepsiCo (food). It should be…