AC Milan: Coca-Cola (beverages) regional partner in Italy from 2025-26

The Coca-Cola Company, an American beverage manufacturer, has become a regional partner (5^th level) in Italy and the "official soft drink partner" of AC Milan (Serie A Enilive) from the 2025-26 season, announced the club on 23/10/2025.

As part of the deal, which involves AC Milan's men's and women's first teams, Coca-Cola's energy drinks brand Powerade will become the club's "official sports drink partner" in Italy. The two parties will also provide "exclusive digital content, social activations, community initiatives and lifestyle experiences for fans, as well as brand visibility for Coca-Cola and Powerade at San Siro (75,725 capacity)."

The agreement will also involve a "customised DJ booth area" at the San Siro that will host "artists who will turn the pre-match moments into an unforgettable experience, in line with the club's tradition of blending football and entertainment," added the club.

• AC Milan recently welcomed another drinks brand as a regional partner: Acqua Santa Croce, an Italian mineral water brand, became the club's "official water partner" from the 2025-26 season…