Deal Tracker: SSC Napoli, Sevilla FC, ESTAC Troyes... the latest sponsorship deals in football

News Tank Football - Paris - News #416784 - Published on
©  SSC Napoli
Heineken x SSC Napoli - ©  SSC Napoli

• Dutch brewer Heineken has become an official supplier of SSC Napoli (Serie A Enilive) for the 2025-26 season and will offer matchday activations during certain fixtures (home games versus Juventus, Inter & AC Milan).
• Sports betting operator Betsala has become a regional partner of Sevilla FC (LALIGA EA Sports) in Chile from 2025-26.
• Champagne Devaux has extended as an official supplier of Espérance Sportive Troyes Aube Champagne (Ligue 2 BKT) for four additional seasons, covering the 2025-2029 cycle.

This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or value of the agreement.

©  SSC Napoli
Heineken x SSC Napoli - ©  SSC Napoli

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