Deal Tracker: SSC Napoli, Sevilla FC, ESTAC Troyes... the latest sponsorship deals in football
• Dutch brewer Heineken has become an official supplier of SSC Napoli (Serie A Enilive) for the 2025-26 season and will offer matchday activations during certain fixtures (home games versus Juventus, Inter & AC Milan).
• Sports betting operator Betsala has become a regional partner of Sevilla FC (LALIGA EA Sports) in Chile from 2025-26.
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