RC Lens: Niedax (cable management systems) training kit sponsor for 3 seasons (2025-2028)

Niedax, a German cable management systems company, has become the training kit sponsor of RC Lens (Ligue 1 McDonald's) for three seasons (2025-2028), announced the club on 23/10/2025. The agreement was negotiated by the Sportfive agency.

As part of the agreement, Niedax will also be shirt sponsor of the French club's women's team (Arkema Première Ligue). In addition to this visibility, "Niedax is making an active commitment alongside Racing Cœur de Lens as a patron of the arts, thus affirming its commitment to society," said Benjamin Parrot, CEO of RC Lens.

In the European Top 5, Niedax is also committed as official partner and sleeve sponsor of Bayer 04 Leverkusen (Bundesliga) for the 2024-2027 cycle (three seasons).

• "Today, in terms of commercial revenue, we are among the top 5 in France. We have reached €45m in commercial revenue, including ticketing, sponsorship, hospitality and merchandising in 2024-25. This puts us at a high level of performance on the domestic front, whereas until recently we were capped at €30-35m," said Benjamin Parrot Directeur général @ RC Lens
  , CEO…