Bundesliga: CRC Sports becomes FC Bayern Munich's merchandising partner in Thailand from 2025-26

CRC Sports, a multi-sports retail network in Southeast Asia, operating under Central Retail Corporation Public Company Limited, has become the "merchandising partner" of FC Bayern Munich (Bundesliga) in Thailand from 2025-26, announced the club on 26/10/2026.

As part of the launch of the partnership in Thailand's capital, Bangkok, on Saturday 25/10/2025, "30 children from the Sport Thai-Bavaria Akademie completed a training session with FC Bayern legend Claudio Pizarro (PER), followed by a meet and greet with the former world-class striker, who is very popular in Thailand," said the German club. Fan merchandise was also presented before a broadcast of the club's away game versus Borussia Mönchengladbach (0-3 victory for Bayern, Matchday 8 of the 2025-26 Bundesliga season).

The deal expands on CRC Sports' existing relationships in Thailand, such as a long-standing deal with Liverpool FC (Premier League), which was signed in July 2013 and was last extended in April 2023 for five years until 2028, as well as a a recent agreement as the exclusive distributor of HEAD Tennis products in…