Paris Saint-Germain: launch of a new version of the MyParis loyalty programme (Playzone, MyFamily, etc.)

Paris Saint-Germain (Ligue 1 McDonald's) has launched a new version of its MyParis loyalty programme to offer its members "more playful, interactive, and connected experiences than ever before," announced the club on 27/10/2025.

The overhaul of the programme created in 2016 will begin with a new online space called Playzone, where MyParis members will be able to "engage with their passion in a more interactive way" by trying to earn "XP points" that will enable them to upgrade their status from "Titi" to "Legend" throughout the season in order to enjoy "increasingly exclusive rewards and experiences" (access to club events, unlimited content on PSG TV, discounts on merchandise and on the Stadium Tour & "special moments").

The MyParis programme is now available in two versions:
• a free version that "allows users to explore the main features of the programme and start earning points";
• a premium version at €19.90 for the 2025-26 season that gives privileged access to club events, "unique experiences with PSG partners" and "personalised opportunities" depending on status.

Lastly, the…