UEFA: exclusive negotiations with AB InBev for sponsorship of men's club competitions (2027-2033)

News Tank Football - Paris - News #417454 - Published on 30/10/25 at 11:30
©  D.R.
Negotiations with AB InBev for sponsorship of UEFA men's club competitions - ©  D.R.

Belgian brewer AB InBev has become the first brand to enter into negotiations with UC3, the joint venture between UEFA and European Football Clubs (EFC), for sponsorship of the men's club competitions organised by the European Confederation over the 2025-2033 commercial cycle, announced the body on 30/10/2025.

UC3 has "agreed to enter an...

©  D.R.
Negotiations with AB InBev for sponsorship of UEFA men's club competitions - ©  D.R.

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