VfB Stuttgart: brand management & events activities merged into a new department

VfB Stuttgart (Bundesliga) is consolidating its brand management, events and customer experience activities into a new dedicated department, announced the club on 30/10/2025. The department will be headed by Afram Kakur, who has been head of brand since March 2023.

Afram Kakur previously worked in the German club's marketing and sales division, reporting to its director Rouven Kasper (who will join FC Bayern Munich in January 2026). In this new department, Afram Kakur will be responsible for "making VfB Stuttgart 1893 a more consistent, higher quality and more immersive brand experience across all touchpoints and events" at the MHPArena (60,449 capacity), in the city of Stuttgart and the Baden-Württemberg region, abroad and in collaboration with the club's partners.

"Under Afram Kakur's leadership, VfB Stuttgart has undertaken a complete overhaul of its brand image and rolled out the 'Legends' programme, which aims to integrate former players into the club's identity. Through the implementation of numerous marketing initiatives, Afram Kakur has also helped to significantly increase…