FFF: naming rights, media rights tender, prize money... a modernised Coupe de France Crédit Agricole
Philippe Diallo, president of the Fédération Française de Football (FFF), Olivier Gavalda and Gérald Grégoire, respectively CEO and deputy general manager of Crédit Agricole, presented the first naming rights partnership in the history of the men's Coupe de France, a century-old competition (created in 1918) renamed the "Coupe de France Crédit...
