Tottenham Hotspur: main shirt sponsor AIA to become the club's training kit sponsor from 2027-28

Hong Kong-based insurance company AIA, main shirt sponsor of Tottenham Hotspur FC (Premier League) since 2014-15 and until the end of 2026-27, will become a training kit sponsor for the 2027-2032 cycle (five seasons), announced the club on 04/11/2025.

The brand, which has featured on the club's kit for domestic cup matches since 2013-14, will retain "global principal partner" status, the highest level in Tottenham's sponsorship hierarchy. The new agreement, which covers the men's and women's teams (Barclays Women's Super League), will also include visibility rights on signage at Tottenham Hotspur Stadium (62,850 capacity) and the creation of marketing campaigns.

In addition to these visibility assets, AIA has activated its partnership with the club in the Asian market by organising football training courses in the region, with "over 175,000" beneficiaries as of 04/11/2025.

• As main shirt sponsor, AIA pays the London club £40m (€45.4m) per season over the 2019-2027 cycle, compared with £30m (€34m) over the 2017-2019 cycle.
• Tottenham Hotspur FC's training kits are sponsored by the…