Argentina: Mercado Libre (e-commerce) succeeds Betano (sports betting) as Primera División title sponsor

Argentinian e-commerce group Mercado Libre has become the title sponsor of Argentina's top flight, announced the Asociación del Fútbol Argentino (AFA) on 31/10/2025. The competition will take the name Torneo Mercado Libre for two seasons (2026 and 2027).

As part of the agreement, in addition to its naming rights, Mercado Libre will offer its...