Sportradar: acquisition of IMG Arena (sports betting data) finalised with Endeavor ($225m)

Sportradar has completed the acquisition of sports betting data company IMG Arena from the US sports and entertainment company Endeavor, announced the Swiss sports betting monitoring and data company on 03/11/2025. The deal had been unveiled on 19/03/2025.

"The acquired portfolio encompasses strategic relationships with more than 70 rightsholders, delivering approximately 38,000 official data events and 29,000 streaming events across 14 global sports on six continents. With this, Sportradar sports coverage totals more than 1 million matches annually," added the company based in St. Gallen (SUI), whose acquisition "marks a milestone in its growth strategy, further strengthening and differentiating its position as a leading technology and content provider in the most bet upon global sports, including soccer, tennis and basketball."

Among the competitions for which IMG Arena has acquired the rights are: Wimbledon, the US Open, Roland-Garros, MLS, Euroleague Basketball and the PGA Tour.

"The acquisition is expected to be accretive to Sportradar's adjusted EBITDA margins and free cash…