Formula 1: Heineken extends as sponsor beyond 2025 & acquires naming rights to 3 Grands Prix per season

Dutch beer brand Heineken will continue as a global partner of Formula One Group as part of a "multi-year" agreement from 2026, announced the governing body on 05/11/2025. The brand has been partnered with F1 for ten seasons since 2016.

As part of the renewed agreement, the brewer will use its Heineken 0.0 alcohol-free beer to become the presenting partner of the F1 Fan Zone, an entertainment area for Grand Prix spectators, and will also hold the naming rights for three Grands Prix per season. The races concerned for the 2026 season have not been communicated by F1, as at 05/11/2025.

In 2026, Heineken will also enable a fan to win the first season ticket (covering all the Grands Prix) in the history of F1 for himself and a companion of his choice. Heineken will also launch the 'Heineken Star Fans' campaign "designed to celebrate the best fans across the season through an online content series, dedicated pages on F1.com, awards, and exclusive competitions."

In addition to these initiatives, the group's beers will continue to be available within the hospitality areas of the paddock…