NBA: Victor Wembanyama, the fastest player to generate a billion views on social media

Victor Wembanyama (San Antonio Spurs) is "the fastest player in league history to generate 1B+ views across NBA social channels," announced the North American League, which published digital and TV data on 05/11/2025 concerning the French player, who will turn 22 on 04/01/2026.

Since the start of the 2025-26 season, the native of Le Chesnay (Yvelines, FRA) has dominated the NBA's digital indicators. Content featuring him has racked up 227 million views on the league's official channels, "the most of any player (no other player has eclipsed 200 million)."

The player drafted in 2023 ranks first in terms of views and engagements on the NBA's social networks in Asia. He also leads NBA Europe in terms of views (Instagram and TikTok) and engagements (Facebook and Instagram). In the first week of the season, content devoted to "Wemby" on NBA Europe (Facebook, Instagram) and NBA France (X, TikTok, Instagram, Facebook) totalled more than 5 million views.

Victor Wembanyama is also the most viewed player on the NBA app, "with two of the top four most-watched clips this season."

• Victor…