ATP: partnership extended with Lexus (Toyota), content collaboration with Spotify & a new logo

News Tank Football - Paris - News #418646 - Published on 07/11/25 at 13:20
©  Corinne Dubreuil/ATP Tour
Eno Polo, CEO of ATP, and Andre Schmidt, head of Lexus Europe - ©  Corinne Dubreuil/ATP Tour

Lexus, a premium car brand belonging to Japanese car manufacturer Toyota, has extended its role as "Platinum Partner" and "Official Car" of the Association of Tennis Professionals for a further three seasons (2026-2028), announced the world governing body on 06/11/2025.

Under the terms of the partnership which began on 22/06/2023, Lexus is one...

©  Corinne Dubreuil/ATP Tour
Eno Polo, CEO of ATP, and Andre Schmidt, head of Lexus Europe - ©  Corinne Dubreuil/ATP Tour

Welcome! This article is only available to subscribers.

3 reasons to subscribe

Timely and relevant insights

In 10 minutes, access a concise overview of key developments across the industry, curated by an experienced editorial team.

100% information, 0% advertising

An independent and impartial media outlet, fully dedicated to high-quality information. No advertising, no sponsored content, no consulting or training activities.

A tailored information service

Frequency of alerts can be customised to your needs: daily, weekly or in real time. Content is accessible on smartphones (app), tablets and desktop computers.

Subscribe

Already a subscriber ?

Login with login details


I have lost my login details

Login with your email address
We will send you a pincode