ATP: partnership extended with Lexus (Toyota), content collaboration with Spotify & a new logo

Lexus, a premium car brand belonging to Japanese car manufacturer Toyota, has extended its role as "Platinum Partner" and "Official Car" of the Association of Tennis Professionals for a further three seasons (2026-2028), announced the world governing body on 06/11/2025.

Under the terms of the partnership which began on 22/06/2023, Lexus is one of the ATP Tour's second-level partners, alongside the Saudi Arabian sovereign wealth fund PIF, just below the airline Emirates (UAE), the "premier partner" of the men's world tour.

Lexus will continue to supply the fleet of vehicles for 13 events, including the Nitto ATP Finals (Turin, ITA), the Rolex Paris Masters (FRA, ATP Masters 1000), as well as four ATP 500 tournaments (Hamburg - GER, Rotterdam - NED, Barcelona - ESP and London - GBR) and seven ATP 250 events (Almaty - KAZ, Kitzbühel - AUT, Montpellier - FRA, Lyon - FRA, Auckland - AUS, Houston - USA and Eastbourne - GBR).

As part of this renewed partnership, Lexus remains the main partner of ATP Head2Head, "a digital initiative showcasing the Tour’s biggest rivalries - featuring an…