Germany: DFB unveils a new logo & visual identity for its 125^th anniversary

The Deutscher Fussball Bund (DFB) has unveiled a new brand identity to coincide with its 45^th Ordinary Congress, held in Frankfurt am Main on 07/11/2025. The rebranding coincides with the German Football Association's 125^th anniversary.

The redesign of the DFB's visual identity includes a new, "modernised logo, which symbolically incorporates and unites the three central pillars of the association's activities: organisation, society and sport," according to the governing body. The new brand identity will be gradually rolled out across all the DFB's communication channels, with the support of the Strichpunkt design agency, which was already responsible for the previous logo.

"By renewing its umbrella brand, the DFB is sending out a strong signal about its strategic development. In its 125^th anniversary year, the DFB is not only looking back on a history rich in tradition, but is also resolutely looking to the future: this new brand identity is synonymous with clarity, innovation and modernity. It reflects the diversity of German football, from the grassroots to the top, from the…