UEFA: Coca-Cola, global partner of Euro since 1988, renews for the 2028 edition in the UK and Ireland

The Coca-Cola Company, an American beverage manufacturer, has extended its partnership with UEFA to be a global sponsor of Euro 2028, which will be held in the UK and Ireland, announced the body on 12/11/2025.

As part of this renewed agreement, the group will supply its beverages (Coca-Cola and Powerade brands, water, coffee, and fruit-based drinks) in the nine host stadiums for the competition, as well as in the official fan zones. The brand will also benefit from LED pitch-side branding and digital rights.

Euro 2028 will be the 11^th edition of the competition sponsored by the American group. Coca-Cola has been a partner of UEFA's Euro since 1988, while its rival PepsiCo is a sponsor of the European body's club competitions, such as the Champions League (as part of an agreement renewed for the 2024-2027 cycle). Coca-Cola has also been a partner of the French Football Federation since 1998.

In addition to Coca-Cola, three other brands have already joined as global sponsors of Euro 2028: Atos (IT), Carlsberg (beer), and Visit Qatar (tourism).