United Kingdom: launch of "Sky Sports Halo" a TikTok account offering women "a safe & positive space"

Sky Sports has launched the "Sky Sports Halo" account on TikTok to provide "a safe, positive space for women to connect, comment, and celebrate sport and culture together," announcedt he UK pay-TV bouquet on 13/11/2025.

"The channel also aims to build a welcoming community for female fans, whether casual or committed, through fun, trend-led, and relatable content. Followers can expect a mix of behind-the-scenes insights, sport fashion and lifestyle content, pop culture moments as well as match clips and, on occasion, live sport - blending entertainment, inspiration, and the latest sports news," explained Sky.

Sky Sports now has six separate TikTok accounts dedicated to football, Formula 1 World Championship and boxing, among others. "Sky Sports recently surpassed 2 billion views and 167 million engagements on TikTok, and the platform has the highest engagement rate among female audiences across all Sky Sports social channels," added the group.