FFF: Orange extends as major partner until 2030 with funds split 50/50 between men's and women's football

Orange, a French telecommunications operator, has extended as major partner of the Fédération Française de Football and the French national teams for an additional four seasons (from May 2026 to May 2030), announced both parties at a press conference held at the Parc des Princes (Paris, FRA) ahead of France - Ukraine (4-0, 2026 World Cup qualifier), on 13/11/2025.

As part of this renewed agreement, Orange is introducing a parity-based allocation scheme for the first time, with funding split equally between men's and women's football, “both for national teams and amateur football,” explained Jérôme Hénique, CEO of Orange France. The contract signed with the FFF therefore provides for two separate amounts.

"In practice, in terms of activations and communications, we were already at 50/50," said Stéphane Tardivel and Jean-Éric Naon, respectively director of influence and sponsorship and director of sports sponsorship at Orange, to News Tank.

"The French Football Federation has made women's football one of its top priorities for the coming years. Orange's support, with a partnership split…