Deal Tracker: Paris FC, RFEF, Villarreal CF, FC Augsburg... the latest sponsorship deals in football

• The French daily Le Parisien has become an official supplier (4^th level) of Paris FC (Ligue 1 McDonald's) for the 2025-26 season and will provide "exclusive content" about the club.
• Nestlé is to become an official partner of the Spanish men's national team with the RFEF from 01/01/2026. As part of this agreement, the group will launch a limited edition range of chocolate bars decorated with portraits of the players.
• The Spanish brewer Cervezas Ambar has become an official partner ( 2^nd level) of Villarreal CF (LALIGA EA Sports) from 2025-26.
• Lotto Bayern, a German regional lottery operator, has extended as exclusive partner (3^rd level) of FC Augsburg 1907 (Bundesliga) for a further two seasons (2025-2027).


This table allows you to find all the major sponsorship/partnership contracts concluded by clubs, federations, leagues, in Europe and throughout the world.

By default, contract signatures are sorted in reverse chronological order. This indicator also allows you to sort them by league, sponsor's business sector, level in the organisation's sponsorship hierarchy, duration or…